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Noise-induced hearing loss is caused by damage to the hair cells that are found in our inner ear. Hair cells are small sensory cells that convert the sounds we hear (sound energy) into electrical signals that travel to the brain. Once damaged our hair cells cannot grow back, causing permanent hearing loss. 
Hearing protection decreases the intensity, or loudness, of noise and helps preserve your hearing.

Approximately 36 million Americans have hearing loss.

One in three developed their hearing loss as a result of exposure to noise.